If you are an SEO professional or working in the field of SEO, I am sure you are aware of social bookmarking and its importance. Social bookmarking is one of the most commonly used SEO activities from last many years. SEO experts all around the world use social bookmarking in their SEO plans for various projects. Let’s have a look at some tips and tricks about using social bookmarking for SEO benefits.
What Exactly is Social Bookmarking?
Do you know what social bookmarking is? From where the concept of social bookmarking was invented? If you don’t know, am gonna tell you.
Actually social bookmarking is same as you bookmark some pages in your web browser. Whenever you like some pages while reading something on the internet, you just bookmark that page to read it later whenever required.
This same concept is used in the case of social bookmarking. All the social bookmarking websites over the internet are used for bookmark some important webpages that a user like and want to store them somewhere to read them later.
A user just needs to put the link of the webpage and its title to bookmark the webpage. Tags and description are optional in most of the websites.
Social bookmarking is preferred over browser bookmarks, because users can easily lose bookmarked pages from a web browser because of many reasons like deleting the history of web browser, formatting the system or system crash and many others.
Bookmarking over internet is more secure because we can bookmark our favorite webpages over various secure and well managed websites.
How Can We Use Social Bookmarking for SEO Benefits?
Now, the next question is that how can we use this social bookmarking facility for SEO campaigns. There are many activities over the internet that were not introduced for SEO but, today we are using those activities for our SEO benefits. The best thing is that most of these activities work great for SEO and social bookmarking is one of them.
Here are some points about why and how social bookmarking can be used for a SEO plan.
– Search engines always want to deliver most updated results to its users. Social bookmarking websites are one of the best sources for search engines for fetching newly updated data over the World Wide Web.
– Many social bookmarking websites provide DoFollow backlinks for various bookmarks. That’s mean whenever a search engine crawl a social bookmarking website it will also crawl the targeting websites.
– If you have a strong profile over social bookmarking websites, you will get more shares and visits for your bookmarks. In this way you can get direct traffic to your websites from various social bookmarking websites.
– As we all know, having some quality backlinks is a must thing for grabbing better position in SERP. Social Bookmarking websites are the best destinations for earning some quality backlinks for targeted websites.
Some Tips and Tricks for Using Social Bookmarking for SEO
Here we are talking about using social bookmarking for SEO benefits so first tip I’ll recommend is to concentrate more on DoFollow websites for bookmarking activities.
Do Follow bookmarking websites redirects the search engines to crawl your targeted website. In this way you can make your website more crawl friendly for search engines.
There are many DoFollow websites over the internet, you can use for social bookmarking. One of the best name that coming in mind is, Tumblr. One of the best website you can use for social bookmarking to earn stable and relevant DoFollow backlinks.
#2 Complete your Profile on Social Bookmarking Sites:
One of the most common SEO mistakes that we make while using social bookmarking for SEO is, we just sign up to the social bookmarking sites with e-mail and password and start submitting the links.
This mistake needs to be resolved because incomplete profile on social bookmarking websites will do same as you create an incomplete resume on a job searching website.
Whenever you are choosing a website for social bookmarking, first step should be completing your profile from each and every prospective. Don’t ignore the optional fields that we usually do. Fill all information whether it is compulsory or optional.
#3 Limits your Total Number of Social Bookmarking:
It is one of the most commonly asked question that how many bookmarking should I do at a time. There is no standard limit for social bookmarking because social bookmarking was not discovered for SEO.
Most SEO experts suggest limiting the social bookmarking maximum 10 to 20 for a website in a week.
One more thing, these 10 to 20 bookmarks should be done on different websites. That’s mean in 1 week you should bookmark a single webpage of a website on 10 to 20 different social bookmarking websites.
#4 Do not Use Same Description for Every Submission:
I have my own experience of working in an SEO company that is why I know that most of the SEO companies use one time written description for every social bookmarking submission. This phenomenon of SEO link building is totally wrong and not acceptable at all. Also check out this SEO myths and the ways to avoid them.
Search engines are very particular for duplicate data, whether it is main website’s content or any description written for social bookmarking submissions. Search engines are smart enough to detect that someone is doing social bookmarking just for SEO benefits and this can be crucial for a website.
Use fresh, unique and smartly written description for every social bookmarking submission. You should try to involve your targeted keyword in the description, but in a smooth and natural way.
#5 Don’t use Same Title for Every Bookmarking Submission:
Whenever we bookmark a webpage, we need to put a title for that webpage. Mostly what we do is, we put the main keyword for every bookmarking submission.
Now it is the time to change these working criteria. The best thing you can do is, using a different title for every bookmarking submission.
You can add some prefix and suffix with your main keyword to make the title a little different for every submission.
For example, you have a webpage about “Home Remedies for Cold” and you want to bookmark this webpage on 5 different social bookmarking websites. You can use titles as given in following points.
- Best Home Remedies for Cold
- Home Remedies for Cold and Cough
- Home Remedies for Cold by Experts
- Natural Home Remedies for Could
- Suggest Me Some Home Remedies for Cold
As you can see in given points all titles are different and unique and they are also having the main keyword.
#6 Pick Up the Relevant and Stable Websites for Social Bookmarking:
Today, social bookmarking is one of the most commonly used SEO activity that is why you can find thousands of social bookmarking websites over internet. Most of these websites are especially designed only for SEO benefits. There was a time when doing social bookmarking for SEO on these websites can boost the rankings for a website, but today this SEO factor is totally changed.
Search engines are totally ignoring these websites. Even it can be crucial for a website if we overdo social bookmarking on these irrelevant websites.
Try using only and only most relevant, stable and most importantly, high PR websites for social bookmarking.
What you can do is, first create a list of top social bookmarking websites and then use them to submit your links to these relevant websites. Sometimes we also face a problem when we don’t have any more links to submit on these popular and stable websites. Only in this situation you should consider other social bookmarking websites for SEO purpose. In this case also you should try to find good some PR Do follow websites for social bookmarking.
#7 Try to Build your own Community Over Social Bookmarking Websites:
Don’t just do the social bookmarking for SEO purpose or for search engines. Try to be more genuine on social bookmarking websites.
Make efforts and build your own community over various social bookmarking websites. First step you can take is, follow other users from same niche and do like and share their bookmarks. You can also ask them some questions regarding their submissions and try to make them confident to share your bookmarks.
#8 Submit your Bookmarks in Right Category:
Whenever you submit your webpage on social bookmarking websites for SEO benefits, always remember to select the right category for your submission.
What we mostly do is, we put our bookmarks in some easily available categories like News, Health, and Technology. Remember all these categories are very common in social bookmarking websites that is why your chances for staying in front from all will lose.
Take some time and search for appropriate category for your webpage. This will not only help the search engines but will also help your community members to search your submissions easily.
#9 Don’t Ignore the Keywords and Tags:
While bookmarking the webpages don’t ignore the importance of tags and keywords. These keywords and tags can do wonders for appearing your submissions whenever a user searches for some relevant keywords.
Also, don’t restrict yourself using only targeted keywords. Remember, keyword variation is must for social bookmarking activity. You can use both high and low competitive keywords for social bookmarking submissions. Just involve your main keyword in between the other keywords.
#10 Don’t use the Auto Update Social Bookmarking Tools:
I know there are many SEO organizations which are using various online tools for automate social bookmarking for their SEO projects.
This practice is totally wrong. If you are also one of them, please stop doing that. Always perform social bookmarking manually, so it looks more natural and more acceptable for search engines.